Technology

Parklings two core systems are seamlessly integrated to provide unparalleled value, speed and ease-of-use for domain management and rapid domain development. Parklings clients can incorporate the Parklings systems separately or jointly into their current offerings to enhance their existing platforms.

In seconds, Parklings Website Development Platform uploads builds-out, monetizes and renders domains - more quickly than any other system in the industry.

The system builds search engine optimized sites that have extraordinary indexing through integrated social media, long-tail keywords and directory pinging. Parklings powerful technology adds numerous pages of algorithmically generated content and multiple monetization models including CPC, CPM and CPA. The rich, relevant and highly targeted content is added daily across over 30 varied content types. The content-rich sites build trust and maximize traffic conversion.

To maximize conversion the Semantic Content Matching Systems automatically identify the best content conversion format for each site. The email capturing system to encourage repeat traffic and aforementioned features reflect the development of fully-functioning websites.

Parklings conversion rates have been constantly growing since launching in 2009; currently ranging between 2% and 10%.

The Asset Management System provides bulk reporting tools for efficiency and targeted reporting including:

Based on the Boston Consulting Group's Boston Matrix, the Parklings Evaluation Matrix provides a powerful and practical way of identifying opportunities and allocating resources.

Monitoring bulk domain performance is simple with the easily recognizable categories' of Cash Cows, Dogs, Stars and Fish. Categorizing by revenue and traffic provides simple classification and a quick and efficient way to identify problems and create strategies and actions to develop potential assets and reduce liabilities.

The matrix provides fast and efficient ways to manage, classify, analyze and identify actionable strategies for building lucrative domain portfolios.

** Parklings have used the term "fish" instead of the traditional "question mark" to identify high traffic and low revenue domains. With their Asset Development Systems they can turn their fish into performers, to guide the fish to bigger pools of profit; hence these are categorized as fish and not standard question marks.

Asset Management Systems provides bulk reporting tools for efficiency and targeted reporting including:

• Natural Language Query Search - define parameters to search by.
• Customized Search Settings - search queries may be saved for ease-of-use and efficiency.
• Activity Timeline - track changes, analyze and identify change impacts to outcomes.
• Multi-Level Reporting - reporting provided at varied depths; highly targeted detailed reports or action checklists for high level reports via category matrix.
• Targeted Reporting at a Keyword Level - reports using domain seed keyword and Keyword Effectiveness Index (KEI).
• Search Bookmarks - the system saves the last search query before user logs off.
• System Messaging - helpful management tool to set alerts based on performance and time-lines such as for pre-determined review dates traffic or revenue milestones.
• ROI Reporting - return on investment (ROI) reporting based on domain performance.
• Portfolio Management Model - reporting based on traffic and revenue basis.